CONCEIVE PLUS FERTILITY-FRIENDLY PERSONAL LUBRICANT NOW AVAILABLE IN A

SASMAR announces Conceive Plus Fertility Lubricant is now available in all DI Beauty & Care Stores throughout Belgium, on the shelf next to ovulation and pregnancy tests.

BRUSSELS, BELGIUM, January 23, 2014 /24-7PressRelease/ -- DI Beauty & Care selected Conceive Plus Fertility Lubricant for national ranging in all of there stores across the country. The significant DI presences in Belgium cities provides trying to conceive couples a convenient destination to purchase both the Conceive Plus pre-filled applicators and Conceive Plus multi-use tube.

The fertility rate in Belgium has been slowly decreasing over the years to 1,65 children born per women and it is overall recognized that nearly 20 percent of couples spend more than one year trying to get pregnant with no success. Experts predict that 7 percent of men have fertility issues. SASMAR'S Conceive Plus fertility friendly personal lubricant product has been clinically proven to maintain sperm viability, sperm motility and was recently cleared by the USA FDA as gamete, fertilization and embryo compatible, for use by couples trying to conceive. Significant clinical testing has been performed on the product and includes a study that presented at the 2009 Annual Meeting of the American Society for Repr oductive Medicine and later published in the medical journal "Fertility and Sterility".

"We are very happy to have both versions of the Conceive Plus product available for trying to conceive couples in DI stores. They have a good national coverage and this makes it easy to obtain," says John-Michael Mancini, CEO of SASMAR.

Conceive Plus is available in all DI stores next to pregnancy and ovulation tests. For more information on the benefits of Conceive Plus, visit the website www.conceiveplus.com

SASMAR is a pharmaceutical company focused on the categories of fertility, family planning and female health. Founded in 2005, the company is a major manufacturer of personal lubricant and supplier to international governmental organizations in HIV/AIDS prevention and awareness programs in third world and developing countries. The founding purpose of SASMAR was to provide high quality personal care products that benefited the lives of consumers. SASMAR has grown its product portfolio and international distribution in a very short period. Headquartered in Brussels, Belgium, the group has operations based in Sydney, London, Hong Kong and Chicago and has a presence in more than 60 countries through a network of distribution partners.